Landsail Tyres named official tyre partner of Leicester City

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The Premier League side has signed a multi-year deal with Landsail Tyres starting this season. Landsail Tyres are one of the UK’s most trusted tyre brands. Their extensive range of car, van and SUV tyres combine class-leading efficiency, durability and performance without the premium price - making quality and safety affordable for all.

The partnership with Leicester City will see Landsail - a mainstay of the UK tyre market for more than a decade with a global reach spanning more than 100 countries - benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium.

This exciting new partnership is part of Landsail Tyres’ strategic development plan and will form a core pillar of its marketing strategy.

Sean Maddocks, UK & Ireland Sales Director for Landsail Tyres, said: “Partnering with Leicester City is a fantastic moment for us as a brand. We’re not only working with one of the biggest clubs in the country, but also the biggest football league in the world.

 “Landsail Tyres are trusted by millions of drivers, both here in the UK and across the world and it’s a privilege for us to be associated with the Club.”

 “This deal gives us the opportunity to introduce Landsail to Foxes supporters wherever they are and add real brand value for our network of Landsail retailers.”

Harj Hir, Head of Partnerships at Leicester City, said: “We’re excited to start our partnership with Landsail Tyres and are really looking forward to working with them to help maximise their brand visibility across the UK and global markets.”

For more information on the Landsail range or to enquire about joining the Landsail dealer network call 08444 93 9000 or visit