The brand is forward thinking, representing a service led company

and underlines all that Oak Tyres stand for in guaranteeing continuing success.

The following elements must be used correctly across all applications to maintain consistency of the Oak Tyres brand. The elements below must only be reproduced using the downloadable master artwork files. They must not be redrawn, modified or changed in any way.

The Oak Tyres identity

This is the very core of our brand; it is the signature which underlines everything we do. The bespoke logotype reflects the capability, professionalism and solidity of Oak Tyres. And the inherently flexible Oak O, derived from our core offering of tyres; this represents the dynamism, flexibility and progressive nature of the business. Together they separate us from our competitors, therefore they must 

be used correctly and consistently to avoid diluting and ultimately devaluing the Oak Tyres brand.

We have created a master lockup of the logotype and the O which is to be used in all third-party applications. If possible, the .eps file should be used to ensure maximum reproduction quality. If not, we have made available several .jpg files which cover a spectrum of potential size requirements.

The master lockup

Shown below is the Oak Tyres master lockup. It must always appear on a white background, within a minimum area of predefined clear space.

The minimum area of clear space is illustrated by the rectangular box containing the lockup, see below. 

The minimum area of clear space is illustrated by the rectangular box containing the lockup, see below.  The clear space (x) is derived from the profile of the O. 

The master lockup is always surrounded by an area of clear space. The minimum area of clear space is illustrated by the rectangular box containing the lockup, see below. The clear space is derived from the profile of the O. 

Below shows examples of the lockup on a page. Because of the flexibility of the identity it does not have to consistently sit in one predefined corner. 

The identity must always be used on a white background. Under no circumstances can the identity be placed on a colour or photograph.